Hi, I'm Caleb
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Empowering access to global fınance

FOCUS AREAS:
Product Design
UX Research
Art Direction
Design System
Gen Money
New York, USA
2021

In a world with restricted flow of money, working-class African millennials are limited in how they send, spend, and receive money. Their financial freedom is often determined by where they live and not by their creativity, hard work, or innovative projects. In addition, double-digit inflation rates and unstable currencies show that the pain points are there.

Goal: We set out to build a solution for seamless cross-border transactions to empower Africans. We implemented a consumer product, across web and mobile, with API licenses from top US banks with a B2B offering on the roadmap.

What does success look like?


The final solution relies on the assumption that success for a user is; being able to create a dollar account domiciled in the US and perform banking functions like; ‘send’, ‘receive,’ ‘generate virtual card’.

My Role

I worked with dependable colleagues from Product, Infra, Engineering, Finance, and QA. I recognized how helpful getting input from different perspectives was. We spent the first few weeks in Discovery, preparing a Product Requirements Document from user research learnings, partner API docs, and country-specific financial and legal policies. A document we would eventually revisit whenever we encountered new information.

I focused primarily on Product Design for the mobile app (AndroidOS, iOS), Art Direction, and Design System documentation. I also frequently collaborated with a UX Writer and an Illustrator.

Optimizing for quick onboarding and retention

I iterated across a series of screens to achieve an onboarding flow that was user-friendly while aligning with compliance and security constraints.

Short and easy account funding options

To empower the user while funding their account, I designed a straightforward user flow while using color for navigation a delight.

Transparent and flexible global money transfers

To accomodate the geolocation and currency exchange diversity of our users, I designed a flow that let people easily send money to family and friends around the world

Do more with virtual cards that fit your lifestyle

A key painpoint of Nigerian customers was how regular debit cards refuse to work or are heavily limited.

Key Learnings

This project was inspiring because not only was it a financial technology product, it was cross-market and cross-platform as well. I learned a lot about the Nigerian and South African economic space: banking licenses, transaction modalities, KYC landscapes, and users’ money preferences. I also got exposed to the sometimes daunting task of designing a mobile product that adhered to both Android Material Design guidelines and Apple Human Interface guidelines.

Credits: Key collaborator, Chukwuka Ezeoke, worked on the web experience. Akin Theodox worked on the brand system. Oselu Irabor worked on Illustrations, and Quadri Agboluaje designed the marketing sites.

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