Hi, I'm Caleb
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Cultivating talent and innovation in African youth

FOCUS AREAS:
Design System
Product Design
UX Research
Service Design
Semicolon
Lagos, NG
2019/20

Deep in the heart of Yaba, Nigeria, Semicolon seeks to re-tell the narrative of the innovative Nigerian spirit by equipping young people with technology and problem-solving skills. A core part of this mission is its 12-month program that cuts across design thinking, software engineering, and business management.

In less than three years, Semicolon has gone from handling two 40-strong cohorts in a year to concurrently maintaining up to six. A considerable part of this scale owes a lot to the work done on LAMP, a learning management system we designed and built in-house.

Project Goals: We set out to create a robust product with straightforward tools to manage and support thousands of program applications. We also carried out proto-research to validate some class management and enterprise recruiting use cases.

Assumptions:

  1. The admissions department will receive thousands of applications.
  2. We can only support a <20% admissions rate yearly.
  3. A good number of applications will come from out-of-state/country.

Interesting to note;


Asides from leading design, I was also a Design Thinking facilitator and key in onboarding new students (Natives). I took great pride and joy in teaching design classes and as a co-founder of Semicolon.

My Role

As co-founder and Design Director at Semicolon, I assumed leadership responsibility of a team that cut across brand, marketing, and product. I was also involved in actual design contributions, often jumping in to flesh out user journey maps, mid/high-fidelity prototypes, and design system components.

On this project, I led product design efforts while managing a user research team and working with the engineering team.

Applicants can fill and submit aptitude tests

I led a team to design touchpoints for the user journey for a prospective Semicolon Native as they complete their biodata, take aptitude test, and schedule onboarding interviews.

Manage tuition fees and resumption dates

As an applicant progresses through the admission process, their student hub adapts to their current needs like handling tuition and legal agreements.

A clutter-free admin accesspoint for teachers

We also designed for admin view with specific privileges per super-user. This usually included teachers and heads of departments who needed to review applicant profiles and recommend an administrative decision, or to schedule onboarding interviews.

Learnings + Achievements

I often remember working on this project, thinking about how much service design work we were doing before we even started working on the product. What offline process to digitize fully or partially; which corporate partners to reach out to (hiring and financial); pain points like these kept coming up as we worked our way deeper into the problem.

Some achievements include:

  1. We accepted and managed up to 12,000 applications in 3 months, made possible by our MVP. We took our lessons and made a lot of improvements.
  2. Semicolon now facilitates learning for five cohorts running concurrently and has done 13 cohorts (≈600+ students) in the two years since we launched, despite a pandemic and a recession.
  3. Semicolon has spun off divisions to cater to its students' education, entrepreneurship, and career development needs (like; Enum, Semicolon Ventures, and Semicolon Labs) based on insights from 
the research we did on this project and during my time as 
Design Director.
  4. Design has been essential to how far we’ve come, as evidenced in revenue and student milestones and an eventual $1.5million seed raise.

Credits: I frequently collaborated with Mano Iluezi-Ogbaudu (Product and Marketing), Florence Asumeliemen (Product Research), and Uzondu Uba (Communications).

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